Articles
How Much Is NIL Worth To Student Athletes?

AthleticDirectorU has teamed up with Navigate Research - the most trusted sources of media, marketing, and sponsorship valuations in the industry - to determine how much money student-athletes can make off their Name, Image and Likeness (NIL) in both group licensing and free-market scenarios. 

Articles
Workaholism And Burnout In College Athletics

Using a data set of more 4,400 intercollegiate athletic staff and coaches, Temple professor Taylor and her colleagues find the relationship between workaholism and burnout was positive, signaling that as an employee’s level of workaholism and level of burnout increases.

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Leading In Uncharted Territory

St. Joseph's AD Jill Bodensteiner, like many athletic administrators across the country, have confronted the unprecedented threat of coronavirus in ways none could ever have expected. Bodensteiner walks us through how she is leading the Hawks through this uncertain time.

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An Analysis Of College Football And Basketball Coach Buyouts

AthleticDirectorU compiled financial reports via public records requests for the 52 public Power Five universities and found that they spent a combined $491,770,668 in the 648 individual school years examined on football and men’s basketball severance payments.

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Athletic Department Power Index: American Athletic Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the American Athletic Conference. Dozens of sitting Athletic Directors or executive-level administrators who currently are or could soon be a AAC AD shared feedback.

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Experts’ Roundtable: Leading Through The Coronavirus

With the continuous change and uncertainty that has transpired due to the coronavirus pandemic, AthleticDirectorU sat down with a pair of Athletic Directors to discuss how they are leading their departments, making decisions and effectively communicating to their student-athletes, coaches and staff.

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Athletic Director Performance Ratings

AthleticDirectorU has created a ratings system to assess athletic director performance, largely based on Learfield IMG College Directors’ Cup results from 2005 to 2019.

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An Analysis Of College Basketball Recruiting Costs

For the first time in college basketball history, a program eclipsed the $1-million mark in reported recruiting expenses in a single fiscal year. During the 2019 fiscal year, Kentucky spent $1,073,985 on men’s basketball recruiting according to the university’s NCAA Financial Report.

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Leading The Gen Z Student Athlete

While some may loathe the participation trophy culture that Gen Zers have been raised in, arguing they are “softer” and “less coachable” than past generations, the fact remains that today’s student athletes want to be rewarded and recognized for their efforts.

Articles
An Analysis Of College Football Recruiting Costs

During the 2019 fiscal year, Georgia became the first school to surpass the $3 million mark in college football recruiting expenses, blowing past it after investing $3,676,858 into football recruiting last fiscal year – more than $1 million more than its nation-leading $2.62M spent in 2018.

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Managing Students-Athletes’ Motivations For Playing Fortnite

Sanderson and colleagues interviewed 22 Division I student-athletes and observed addictive tendencies regarding playing Fortnite including watching tutorial streams in class or late at night and spending hundreds of dollars on in-game purchases.

Articles
What Drives The Value Of Multimedia Rights

Developing a statistical model using 67 MMR agreements, the researchers not surprisingly determined demand was influenced by football and men’s basketball program success.