Articles
Who Am I Without My Sport? Addressing Student-Athlete Transitions

It is inevitable that, at some point, every student-athlete will leave their sport. Numerous research studies have repeatedly demonstrated the difficulties student-athletes face when they are no longer competing in intercollegiate sport.

Articles
What Do Athletic Directors Think About Name, Image and Likeness?

In an effort to continue to provide intercollegiate athletics leaders with key industry insights, AthleticDirectorU gathered information on the topic of Name, Image and Likeness and student-athlete compensation by surveying current Division I athletics directors on the issue. 

Articles
What Will The Next Round of Sports Media Rights Deals Look Like?

As live sports rights prices have gone through the roof, it has lifted all boats And not just in the biggest sports, but in other sports such as college baseball, softball, gymnastics and more. Today, I’m going to use the future of media rights as a lesson in making predictions.

Articles
Athletic Department Power Index: America East Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the West Coast Conference. Approximately 80 sitting Athletic Directors and executive-level administrators who currently are or could soon be a WCC AD were invited to share feedback.

Articles
Parents of NCAA Student-Athletes: How Are They Involved And Does It Matter?

While frequent provision of emotional support is commonplace, our findings caution that more parental support is not always better for student-athletes’ independence.

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How You Can Help Your Student-Athletes Cope With Negative Social Media

While college athletes might have an economic motive to maintain an active social media presence, particularly as mainstream media access to athletes may be shrinking, active engagement on social media carries potential risks to the athlete’s well-being.

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Athletic Department Power Index: Atlantic Coast Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Atlantic Coast Conference. Over 75 sitting Athletic Directors and executive-level administrators who currently are or could soon be an ACC AD were invited to share feedback.

Articles
The Importance Of Game Atmosphere In Improving Football Fan Perception Of Game Experience

Among spectator groups, single-game purchasers revealed that game atmosphere, opponent ranking and a competitive game had a significant impact on their perceptions of the event’s quality.

Articles
College Head Coaches Are Blowing Media Opportunities

By adopting a few easy habits and investing an additional hour or two per week, a smart coach can exponentially increase the program’s success, professional reputation, and increase his or her value to the entire athletic department and university.

Articles
Why Every Department Needs An Outbound Ticket Sales Team

While the best ways to quickly improve ticket revenues are to win a championship, build a new stadium, or recruit a Heisman candidate, these strategies are rarely feasible for most. A sounder strategy is to hire a proactive, outbound ticket sales force to improve sales and increase revenue.

Articles
Paying It Forward Through Relational Leadership

At Campbell, I am eager to see to it that the moral, social, and emotional development of student-athletes is not shortchanged, but is instead enhanced by departmentally supported programs and people.

Articles
Key Entertainment Developments & The Impact To College Athletics

My goal, with today’s article, is to distill down the biggest stories in entertainment and how they will influence the business of college athletics. First, I’ll explain what happened in the news, then provide my take on the situation, and finally I’ll link to the best articles to learn more.