Articles
Athletic Department Power Index: Mid-American Conference

This is the initial AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint. The Athletic Department Power Index will evaluate the desirability of Athletic Director jobs in every Division I conference across the country, starting with the Mid-American Conference (MAC).

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Making Change Stick: Cincinnati’s Michelle Clark Heard

Stop for a second and consider the changes you have experienced – were they the result of revolution or evolution? Incremental growth is how the majority of changes happen – and it does not happen by mistake.

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Sinclair And FloSports Poised To Reshape College Sports Content Distribution

While neither Stadium nor FloSports have purchased anything close to Tier 1 rights from a 'Power 5' conference, opinion leaders in the space think it is only a matter of time before one of the big properties gambles on a non-traditional form of distribution.

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Academic Services Plays A Critical Role In The Experience Of First-Year Student-Athletes

Evolving from academic advising offices, contemporary academic advisors do much more than help student-athletes maintain eligibility. Academic advisors and other support services personnel also play a crucial role in the overall development of the student-athlete experience in various areas.

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Tim Duncan: Way Down Yonder In New Orleans

There is no better institution positioned to seize the moment and start something great than the University of New Orleans.

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Being Strategic in Quiet Times: Green Bay’s Charles Guthrie

Seldom in the high-pressure, fast-paced world of intercollegiate athletics do we find ourselves in a quiet period, a period that not only allows for, but arguably invites reflection, learning, relationship building, depth, and uninterrupted attention to detail.

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Experts’ Roundtable: Key Fundraising Topics

In the latest edition of the Experts' Roundtable series, AthleticDirectorU chats with a three athletic development professionals on a few key topics related to fundraising in college athletics.

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Did The Pac-12 Need A Strategic Partner In 2012? Part II

If you read Part I of this series, you know that I’m building a model to judge the net present value of the 2012 decision for Larry Scott and the Pac-12 to not bring on a strategic partner for the Pac-12 Networks. Crucially, I’m judging this decision based on the time value of money.

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Did The Pac-12 Need A Strategic Partner In 2012? Part I

Since this is AthleticDirectorU, I’m going to lay out my process so that hopefully other ADs and leaders in college athletics could learn from my approach. Moreover, I’ll teach a few points about business strategy, that apply as much to college sports as consumer packaged goods.

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Inside The Industry Survey: Men’s Basketball – FBI Developments

AthleticDirectorU and Athlete Viewpoint have partnered to develop original opinion research about various issues in college athletics. This inaugural study on MBB-FBI developments gathered data from ADs, Senior level compliance staff and conference commissioners.

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Leaks Won’t Sink You, But Can Knock You Off Course

Anyone who has led an organization has felt the frustration of leaked information, be it confidential negotiations, planned personnel moves or even informal discussions. More than other setbacks, leaks frustrate leadership because they also trigger an emotional reaction, which is a sense of betrayal

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Cultivating A Culture That Affirms Your Values: Washington’s Jen Cohen

Making judgments calls, some about people, some about strategy, and, occasionally, some in times of crisis, requires that we lean heavily on our values and beliefs to steer us in a direction that is congruent with our organizational culture.