Articles
Athletic Department Power Index: Big East Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Big East Conference. Dozens of sitting Athletic Directors or executive-level administrators who currently are or could soon be a Big East AD shared feedback.

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Experts’ Roundtable: Women’s Golf Sport Administrators

In the latest edition of the Experts’ Roundtable series, AthleticDirectorU chats with Women’s Golf sport administrators on a variety of topics, including partnerships with Head Coaches, international student-athletes, the .500 rule, the Transfer Portal & more.

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The Relationship Between Staff Continuity And Team Performance (Part I)

How much emphasis should leaders place on keeping their coaching staff intact for multiple years? In this article, we aim to explore the impact any loss in staff continuity on team success, in this case using efficiency margin as a measure of success.

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Sports Creatives Experts’ Roundtable: Digital Talent On The Move

The sports digital gold rush has elevated the demand for creatives all around the country. For many creatives, the toughest decision is whether to stay or leave for a new opportunity. A trio of creatives share their opinions on the importance of networking, culture, fit, and more.

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Investigating College Basketball Buy-Games

AthleticDirectorU acquired the signed, non-conference game contracts for 126 Division I schools for a total of 599 non-conference guarantee games that totaled more than $30 million in guarantees.

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Senior Woman Administrators’ (SWA) Perceptions Of Barriers To Career Mobility

Professor Allison Smith from the University of New Mexico and her colleagues examined Division I SWA barriers to career mobility. Study finds women recognize work-life conflict as a barrier to career mobility for women in collegiate athletics.

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Sports Creatives Roundtable: Strategic Digital Communications in Bowl Game Preparation

Earning a bowl bid provides a significant opportunity for athletics departments to tell their unique stories on social and digital media. However, without proper planning, it is difficult for athletic departments to maximize the bowl game experience in terms of exposure and brand building.

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Is Staff Experience Important In College Basketball?

In this article, we look at a simple question with a seemingly obvious answer: Is staff experience important in college basketball? Or, more specifically, do teams with more experienced coaching staffs have more on court success than teams with less experienced staffs?

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Why Congress Should Regulate Salaries and Spending in College Athletics

An exploration of the benefits that would accrue to college athletics if lawmakers also developed federal legislation to limit excessive spending on salaries and facilities.

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How Administrators Can Support Student-Athletes And Their Early Exit Announcements

Researchers from Clemson, Texas Tech and Kennesaw State examined social media discourse around FBS P5 football student-athletes’ decisions to leave early, what they term “early exit.”

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Athletic Department Power Index: Missouri Valley Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Missouri Valley Conference. Over 55 sitting Athletic Directors or executive-level administrators who currently are or could soon be a MVC AD shared feedback.

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How Under Armour Strategically Increased Its Presence In March Madness

For brands like Under Armour, Nike and Adidas, the exposure value of outfitting intercollegiate sport programs is the primary driver behind their investment. The problem for Under Armour in 2014 is they were very much irrelevant during March Madness, which is when it mattered the most.