AJ Maestas, Founder and CEO of Navigate Research, joins @1QLeadership guest host Diana Curti of Wakefield Research Partners to discuss the changing landscape of Multimedia Rights (MMR). The conversation covers moving primarily from desktop to mobile in terms of marketing and touches on the need to be ready now for Gen-Z consumers. The pair also cover post-pandemic MMR and wrap the conversation on the possibility of changing the current model used by many in college athletics.
Listen and Subscribe:
To listen to more episodes of 1.Question, be sure to search for 1.Question Leadership Podcast in your favorite podcast app