A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.