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Enhancing The Customer Experience With Jared Smith Of Ticketmaster

Guest Jared Smith, Ticketmaster
19:27 min watch


Jared Smith, President at Ticketmaster, visits AthleticDirectorU to discuss a number of topics ranging from leadership to the customer experience. Smith expresses excitement about the growth of the ticket and entertainment industry, specifically the introduction of the digital ticket.


(Click the timestamp below to jump to a specific question/topic)

  • - Give some insight on your leadership and the growth of Ticketmaster in the last 15 years
  • - Has Ticketmaster always focused on bringing in leadership from outside industries?
  • - Why is it important for leaders to continuously evolve?
  • - What are some of the significant changes that have been made in the live entertainment experience?
  • - How is data used to guide this industry to its next major inflection point?
  • - Advice on leadership