Kentucky Deputy AD DeWayne Peevy and INFLCR Founder and CEO Jim Cavale camp with AthleticDirectorU to talk social media growth, strategy and branding. Peevy was a catalyst behind Kentucky Men’s Basketball Head Coach John Calipari being an early adopter on Twitter and quickly building a sizable audience. Peevy and Cavale also dig in on the importance of building a dynamic creative team, using social to identify venue issues, how to create an authentic presence on social and more.
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