Bryan Blair, Senior Associate AD for Administration at Washington State, leads a discussion with Athletic Directors Jim Knowlton of Cal and Kirby Hocutt of Texas Tech on strategic communications. The conversation covers topics ranging from relaying the strategic vision internally versus externally to the importance of social media messaging. On local media’s influence, both Knowlton and Hocutt expressed a healthy respect for such journalists, but also carefully filter what they themselves consume.
