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Articles
USOPC And College Sports Think About Their Future Together

An analysis of the initial work of the USOPC College Sports Sustainability Think Tank

Video
Avoiding Burnout: USF’s Armstead & Towson’s Turley Brandenburg

South Florida Senior Associate Director of Athletics/SWA/Chief of Diversity and Inclusion Marquita Armstead and Towson Deputy Director of Athletics/SWA Tricia Turley Brandenburg discuss staff retention, drivers of influence in changing jobs, work-life balance and more.

Audio
Sports Creatives Podcast: Washington’s Brian Bowsher

Brian Bowsher, Associate AD & CMO for Washington, joins Jay F. Hicks to discuss the relationship between UW's core values and the creative and marketing teams, Bowsher's vision for leading both units and the synergies created through dual leadership, his creative leadership philosophy and more.

Articles
An Analysis Of College Football Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college football program spending and return on investment over the last two decades.

Audio
RisingADs Podcast: UNC Asheville’s Cone & UNC Wilmington’s Tucker on Dare to Lead

On this RisingADs podcast, UNC Asheville AD Janet Cone and UNC Wilmington Senior Associate AD/SWA Tiffany Tucker review Dare to Lead by Brené Brown and discuss being brave leader, being willing to rumble or have uncomfortable conversations to achieve progress and much more.

Articles
The Rise Of Collegiate Esports Programs

Why are NCAA schools starting Esports programs, and how fast is the collegiate scene really taking off? In this article, we explore the trends in esports program adoption and the ROI driving growth.

Video
Inclusion, Education & Engagement with NCAA’s Dr. Derrick Gragg

NCAA Senior Vice President for Inclusion, Education and Community Engagement Dr. Derrick Gragg sits down with AthleticDirectorU to discuss his new position and goals, the NCAA's initiatives for diversity, inclusion and more, and the NCAA's emphasis on DEI initiatives.

Articles
Leadership Begins With Alignment Of The Head And The Heart

While the darkest days of the COVID-19 crisis may not yet be over, there now appears a glimmer of optimism as we move our way towards the spring, and we can perhaps begin to reflect on the lessons that we have learned over the last year.

Video
Helping Student-Athletes Build Their Brands With Pitt’s Capel

Pitt Head Men's Basketball Coach Jeff Capel sits down with INFLCR Founder & CEO Jim Cavale to discuss brand building for student-athletes, the impacts of branding and social media on recruiting, the changes NIL will bring and much more.

Video
Leveraging The Past For Future Success with Loyola Marymount’s Pintens

Loyola Marymount Athletic Director Craig Pintens sits down to discuss honoring the past while having a forward-thinking mindset, emphasizing that philosophy to your coaches and staff, evaluating that change and easing the concerns of change so LMU staff can operate at a high level.

Articles
RisingADs Book Review: Washington’s Cohen & SMU’s Hart on Stillness is Key

In this RisingADs book review, Washington AD Jen Cohen and SMU AD Rick Hart provide insight on personal application of key concepts from Stillness is the Key by Ryan Holiday and discuss the importance for leaders to strive for stillness in thought, contemplation, and life.

Video
Leveraging Data To Grow The Bottom Line: UC Davis’ Blue and Saint Joseph’s Bodensteiner

UC Davis Director of Athletics Kevin Blue and Saint Joseph's Director of Athletics Jill Bodensteiner sit down to discuss the prevalence of data in college athletics, how data is impacting decision-making, evaluating technology, the trend towards hiring analytical staff and more.

Articles
The Inequality Of Coaching College Basketball

AthleticDirectorU presents the most comprehensive analysis ever on the inequalities faced by minorities making their way through the college basketball coaching profession.

Audio
Sports Creatives Podcast: Texas’ Drew Martin

Drew Martin, Executive Senior Associate AD for External Affairs for Texas, joins Jay F. Hicks to discuss organizing UT's creative solutions team, harnessing analytics to make decisions and drive their business, the importance of mentorship, creating an environment to inspire creatives and much more.

Articles
2020 Autonomy 5 Baseball Head Coach Compensation Survey

Spencer Fane reviewed all forms of compensation for the head baseball coaches at Autonomy 5 institutions. The review included coaches’ employment agreements and related documents. In conjunction with this analysis, the research considered applicable biographical and performance data.

Articles
Letter To My Former Self: Rice’s Karlgaard

Rice Athletic Director Joe Karlgaard writes to his former self about his advice for a new AD to lead, develop their leadership style, understand workplace politics and conflict and more.

Articles
An Analysis Of College Basketball Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college basketball program spending and return on investment over the last two decades.

Articles
The Designation, Stigmatization, and Marginalization of SWAs

Two studies of the Senior Woman Administrator role found that the SWA designation has caused marginalization, workplace incivility and more. The studies review SWA's recommendations for the designation moving forward.

Audio
RisingADs Podcast: Fresno State’s Tumey & Old Dominion’s Richmond

In the latest RisingADs podcast, Fresno State AD Terry Tumey and Old Dominion Senior Associate AD for Compliance & Student-Athlete Welfare Randale Richmond review The Power of Moments and discuss peak moments & duration neglect in designing experiences, creating sustainable buy-in and much more.

Articles
Navigate’s College Football Playoff Predictions (Part I, II, III & IV)

AthleticDirectorU has partnered with Navigate to present a rich prediction model for this season's College Football Playoff. 

Audio
Dynamic Leadership Podcast – Arkansas’ Eric Musselman

Arkansas Head Men's Basketball Coach Eric Musselman joins Coach Bob Walsh on the Dynamic Leadership Podcast to discuss his leadership approach, keys to making an immediate impact on a program's success, maintaining success, creating a partnership with his players and much more.

Articles
Athletic Department Power Index: Mountain West Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Mountain West Conference. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Mountain West Conference AD shared feedback.

Articles
Experts’ Roundtable: Inside the Current Challenges for Athletic Training

Amidst the COVID-19 pandemic, AthleticDirectorU chats with a trio of athletic trainers about dealing with COVID-19, the demands on leadership, mental health of student-athletes and staff, communicating up the ladder in their department and more.

Video
Successful Sport Administration: North Carolina Central’s Wicker McCree & Texas A&M’s Brown

North Carolina Central Athletic Director Ingrid Wicker McCree and Texas A&M Deputy Athletics Director for Student-Athlete Experience/SWA Kristen Brown discuss their philosophies on sport administration, access and advocacy, critical skills for the role, notifying coaches of complaints and more.

Articles
Letter To My Former Self: UNLV’s Reed-Francois

UNLV Athletic Director Desiree Reed-Francois writes to her former self advising to not hold herself to a strict timeline, listen to understand, and embrace humility on the scenic route of her career path.

Articles
Ensuring Real Diversity And Inclusion In College Athletics

In collegiate athletics, it is our job as educators to provide the most inclusive environment for our student-athletes, which includes having diverse representation in our department's coaches and administrators.

Audio
Dynamic Leadership Podcast – Tennessee State’s Penny Collins

Tennessee State Head Men's Basketball Coach Brian "Penny" Collins joins Coach Bob Walsh on the Dynamic Leadership Podcast to discuss influences on his coaching and leadership philosophy, recruiting the right student-athletes, influences on his coaching style, his tenure thus far at TSU and more.

Articles
The Influence Of Search Firms In College Athletics

Growing in popularity in recent years, search firms assist universities with selecting coaches, athletic directors and other leadership positions. ADU analyzed 217 different instances since 2008 of universities using a search firm to aide in hiring an athletics director or football head coach.

Articles
Deciding What Sports To Add During A Pandemic

While many Division I athletic departments have decided to eliminate sports in reaction to the budget crunch caused by the COVID19 pandemic, evidence actually shows that adding sports might be equally beneficial in helping alleviate financial concerns.

Articles
Athletic Department Power Index: Southeastern Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Southeastern Conference. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Southeastern Conference AD shared feedback.

Articles
Expert’s Roundtable: Media Coverage Amid COVID

Amidst the COVID-19 pandemic, AthleticDirectorU chats with members of the media about adapting to deliver high-quality content, access and opportunities to help tell coaches and student-athletes' stories, and content strategies that have captured their attention.

Audio
Dynamic Leadership Podcast – Michigan’s Chaka Daley

Michigan Head Men's Soccer Coach Chaka Daley joins Coach Bob Walsh on the Dynamic Leadership Podcast to discuss Daley's leadership approach as a young head coach and how it has evolved, communicating with individual student-athletes, creating his staff to complement his weaknesses and more.

Video
Self-Awareness As A Leader: Florida’s Jeremy Foley

Florida AD Emeritus Jeremy Foley discusses his growth, from early in his leadership tenure, to care about investing in people. Foley recalls a conversation with a booster that caused him to reflect on his leadership style, realize he needed to change and how he grew as a leader.