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Video
Successful AD And FAR Synergy: Nebraska’s Bill Moos And Jo Potuto

Nebraska Athletic Director Bill Moos and Faculty Athletics Representative Jo Potuto sit down with AthleticDirectorU to provide insights on synergy between the AD and FAR positions.

Video
Inclusiveness On Campus: UW-River Falls’ Crystal Lanning

Crystal Lanning, Athletics Director at the University of Wisconsin at River Falls, visits AthleticDirectorU to talk about being honored in 2019 with the Award for Diversity & Inclusion from the NCAA and the Minority Opportunities in Athletics Association (MOAA).

Articles
The Relationship Between Staff Continuity And Team Performance (Part I)

How much emphasis should leaders place on keeping their coaching staff intact for multiple years? In this article, we aim to explore the impact any loss in staff continuity on team success, in this case using efficiency margin as a measure of success.

Articles
Sports Creatives Experts’ Roundtable: Digital Talent On The Move

The sports digital gold rush has elevated the demand for creatives all around the country. For many creatives, the toughest decision is whether to stay or leave for a new opportunity. A trio of creatives share their opinions on the importance of networking, culture, fit, and more.

Articles
Investigating College Basketball Buy-Games

AthleticDirectorU acquired the signed, non-conference game contracts for 126 Division I schools for a total of 599 non-conference guarantee games that totaled more than $30 million in guarantees.

Articles
Senior Woman Administrators’ (SWA) Perceptions Of Barriers To Career Mobility

Professor Allison Smith from the University of New Mexico and her colleagues examined Division I SWA barriers to career mobility. Study finds women recognize work-life conflict as a barrier to career mobility for women in collegiate athletics.

Video
Longevity In Leadership: Duke’s Cutcliffe & WashU’s Kindbom

Longtime football coaches, David Cutcliffe of Duke and Larry Kindbom of Washington University of St. Louis visit AthleticDirectorU on the topic of longevity in leadership. With almost 90 years of coaching experience between the two, both coaches talk about lessons learned throughout their careers.

Audio
Higher Ed Athletics Podcast: Robert Morris’ Dr. Chris Howard

Smith is joined by Robert Morris University president Dr. Chris Howard on the Higher Ed Athletics podcast to discuss presidential oversight in the NCAA governance model, Name, Image and Likeness, the perspective a president can provide to the College Football Playoff selection committee, and more.

Video
Making An Impact With Athletic Facilities: Texas A&M’s Bjork, TCU’s Sinquefield, and Advent’s Roberson

Advent CEO sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience.

Video
Anatomy Of An Athletic Director Search: Campbell’s Creed and Banks With Todd Turner

Collegiate Sports Associates' Founder/President Todd Turner and Brad Bates Vice President of Consulting lead the conversation with Campbell President Bradley Creed and Athletic Director Omar Banks on the Camels' recent AD search.

Articles
Sports Creatives Roundtable: Strategic Digital Communications in Bowl Game Preparation

Earning a bowl bid provides a significant opportunity for athletics departments to tell their unique stories on social and digital media. However, without proper planning, it is difficult for athletic departments to maximize the bowl game experience in terms of exposure and brand building.

Video
Student-Athlete Feedback: Loyola Marymount’s Armstrong, Penn State’s Green, Princeton’s Rich

Athlete Viewpoint Co-Founder Jennifer Cross hosts Loyola Marymount Deputy AD/SWA Ashley Armstrong, Penn State Senior Associate AD/SWA Charmelle Green and Princeton Senior Associate AD/SWA Allison Rich to discuss relationships and feedback from student-athletes.

Articles
Is Staff Experience Important In College Basketball?

In this article, we look at a simple question with a seemingly obvious answer: Is staff experience important in college basketball? Or, more specifically, do teams with more experienced coaching staffs have more on court success than teams with less experienced staffs?

Audio
Sports Creatives Podcast: College Football Playoff’s Katie Cavender

Katie Cavender, Assistant Director of Communications for College Football Playoff, joins Jay F. Hicks on the newly co-branded AthleticsDirectorU and Sports Creatives Podcast.

Articles
Why Congress Should Regulate Salaries and Spending in College Athletics

An exploration of the benefits that would accrue to college athletics if lawmakers also developed federal legislation to limit excessive spending on salaries and facilities.

Articles
How Administrators Can Support Student-Athletes And Their Early Exit Announcements

Researchers from Clemson, Texas Tech and Kennesaw State examined social media discourse around FBS P5 football student-athletes’ decisions to leave early, what they term “early exit.”

Video
Be A Leader Worth Following: Oklahoma’s Joe Castiglione

Oklahoma AD Joe Castiglione sits down with AthleticDirectorU to discuss creating organizational culture where individuals can grow and thrive, commonalities and traits for leaders, and preparing leaders to lead.

Articles
Athletic Department Power Index: Missouri Valley Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Missouri Valley Conference. Over 55 sitting Athletic Directors or executive-level administrators who currently are or could soon be a MVC AD shared feedback.

Audio
I Want Your Job: Southern Miss’ Jeremy McClain

Southern Miss AD Jeremy McClain joins INFLCR Founder & CEO Jim Cavale on the latest episode of I Want Your Job. McClain discusses how his small town roots and baseball background shaped who he has become as a leader and Athletic Director.

Video
The Culture Equation: San Jose State’s Tuite, Eastern Washington’s Hickey and Portland State’s Cleary

San Jose State AD Marie Tuite and Eastern Washington AD Lynn Hickey join Portland State AD Valerie Cleary to discuss creating organizational culture as a new leader in a familiar setting.

Articles
How Under Armour Strategically Increased Its Presence In March Madness

For brands like Under Armour, Nike and Adidas, the exposure value of outfitting intercollegiate sport programs is the primary driver behind their investment. The problem for Under Armour in 2014 is they were very much irrelevant during March Madness, which is when it mattered the most.

Video
The Deputy Position: Mississippi State’s Benko, Clemson’s Neff and Kentucky’s Peevy

Tailgate Guys Founder & CEO Parker Duffey hosts a trio of Deputy ADs, Mississippi State's Jared Benko, Kentucky's DeWayne Peevy, and Clemson's Graham Neff, for an in-depth conversation about the Deputy AD position.

Articles
Kortne Gosha: The Rattlers Awaken

New Florida A&M Athletic Director Kortne Gosha provides perspective on his plans for the Rattlers, including, "At FAMU, we’re now going to turn ‘why’ into 'what’s next?' We’re going to turn 'why' into 'wow.'"

Audio
Higher Ed Athletics Podcast: Kentucky’s Mitch Barnhart

Smith and Barnhart discuss why and how a Power 5 AD keeps the focus on non-revenue sports in a football and men's basketball driven market, the built-in relationship between ADs and Presidents within the NCAA governance model, why having a small group of counselors for advice is critical, and more.