Craig Ricks, Sr. Vice President for Marketing at Paciolan, visits @TaiMBrown and the 1.Question Podcast on the topic of diminishing game day attendance in college athletics. Ricks, who has been with the company for 16 years, talks about Paciolan’s use of data, social media, and digital marketing campaigns to customize and personalize the experience of fans and potential fans. He gives insight into the process of developing messages to people through stories that help articulate the value and vision of each organization.
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