ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

When a student-athlete is recruited, athletics programs make a promise that they will act in the best interest of the student-athlete: “If you come here, we will look out for you. We will set you up for a successful life.”   Historically, athletics departments fulfilled this promise by helping student-athletes stay eligible and graduate with

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Barry Alvarez, Director of Athletics at Wisconsin, discusses empowering each sport administrator with the responsibility of having a "short list" of viable and qualified candidates in the case of head coaching vacancy. On the topic of the communicating with staff, Coach Alvarez talks about the importance of every role on staff and communicating his expectations in a clear and direct manner, just as he did when he was leading the Badgers’ football program. Additional topics covered include recruiting, an AD’s relationship with his/her President/Chancellor, leadership styles, staff evaluation and advancement, the future of the industry and mor

Much of the off-field conversation during this year’s college football season focused on the importance of media, distribution of content, and athletic department revenues. Regarding distribution, the Pac-12 Conference received a fair amount of criticism for its inability to strike carriage deals for its Pac-12 Network. We polled several industry leaders to get their view