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Developing Your Rookie Head Coach: Incarnate Word’s Wickstrom & Morris

Guest Dr. Brian Wickstrom (Director of Athletics) & Coach Eric Morris (Head Football Coach), University of the Incarnate Word
23:26 min watch


Highlighting the University of the Incarnate Word, Director of Athletics Dr. Brian Wickstrom and Head Football Coach Eric Morris provide insight on the relationship between a first year head coach and the AD. Morris discusses aspects of developing relationships on campus and his exposure to fundraising. Wickstrom connects coaches and fundraising, as well as a framework for relationship building with head coaches.


(Click the timestamp below to jump to a specific question/topic)

  • - Being on the job less than a year, is there anything you’ve learned from working with the AD, that you will take with you throughout your career? (Morris)
  • - What is your method for developing good relationships with the coaches on your staff? (Wickstrom)
  • - Prior to becoming a head coach, were you ever exposed to the Head Coach-AD relationship? (Morris)
  • - Is there anything you’ve learned in your career that is useful in your Head Coach-AD relationship?
  • - How long did it take to adapt to each other’s communication styles?
  • - Examples of differences in opinion during time together at UIW
  • - How do you balance requests for resources from coaches with the resources needed to run the overall athletic department? (Wickstrom)
  • - Fundraising learning curve (Morris)
  • - How do you involve coaches in fundraising efforts? (Wickstrom)
  • - What advice would you give a room full of potential head coaches and administrators on the HC-AD dynamic?