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Leading From The Conference Office: Southland’s Burnett

Guest Tom Burnett, Southland; Marcus Sedberry, Baylor
13:34 min watch


Southland Conference Commissioner Tom Burnett sits down to discuss the challenges facing leaders and how he is leading through them, communicating core values, inflection points during his career, and advice for the next generation of leaders. The conversation is moderated by Baylor Senior Associate AD for Student-Athlete Success Marcus Sedberry.


The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic). There’s also a full audio file at the bottom if you’d prefer to listen to the discussion.

  • - What are some things that have changed over the course of your tenure at the Southland Conference?
  • - With all of the the challenges that leaders are facing on a regular basis, how has your leadership and management style changed with it?
  • - How do you ensure that members understand and can execute the core values of the Southland?
  • - What are some of the challenges that might be impacting tenure of some of ADs, Presidents and Chancellors?
  • - What what can division leaders continue or begin to do to advance and enhance the FCS platform?
  • - What have been some inflection points during your career that have changed the trajectory of the work that you do on a daily basis?
  • - What were some of the things you did as a leader to help your teams and your schools navigate some of the challenges and issues happening in the industry?
  • - What advice do you have for leaders who are coming up in this generation, about college athletics or leadership as a whole?